Working in marketing, sales and communication at Michelin
I came to Michelin 4 years ago to run a franchising project called "TYREPLUS". That experience deepened my understanding of points of sale and led to my current position as DDM (Distribution Development Manager) for the South America zone.
This position requires me to develop the distribution strategy and ensure sustained market access for our products. One critical aspect of my work is developing a clear and modern strategy for distribution channels, as is regular communication with the Marketing and Sales teams.