The Ladoux Research Center designs and imagines the tires of the future. 75% of Michelin tires are developed in Ladoux. To reinforce its power of innovation, the URBALAD project and its Campus RDI building were created, promoting co-design and cross-functional projects. This nearly 70,000 m2 building is the tallest building in the Auvergne-Rhône-Alpes region.